Basel Watch Show Basel 2019: The Newest Successor Of The 5170 Chronograph Family Patek Philippe Patek Philippe 5172g Chronograph

Ref.5170 watch came out in 2010, it is the first classic chronograph with PATK PHILIPPE adopting its own fully developed movement. The watch is available in gold, white, rose and platinum. In 2019, Patek Philippe redesigned this watch that was loved by the market. The new 5172G-001 watch was replaced with a new polished white gold case with a circular staggered handle and a three-tier lug design. The case design reveals vintage details, and the ‘box-shaped’ micro-arch sapphire glass mirror across the ring is even more unique.

Compared with the previously launched 5170, the new 5172 uses the same CH29 manual-winding chronograph movement, but there are slight differences on the case and dial. For example, the new 5172 uses a round chronograph. , While 5170 is square. At the same time, the 5172 lugs and 5170 are also different in appearance.

The faceplate design has also been renewed. The blue background is contrasted with the white Arabic numerals of the luminous coating in the sky. It is matched with the barton-style platinum pointed hour and minute hands and added with a luminous coating. The central chronograph second hand is sandblasted, equipped with a white transfer minute calculator with an anemometer scale, and a small three-handed hand with a chronograph second hand device for a 30-minute calculator, surrounded by an orbital minute scale. The details of the faceplate are ingenious, ensuring that the day and night light is clear and readable.

The biggest feature of the new 5172 watch is the use of Barton-style hands with digital hour markers on the dial, and the hands and hour markers have a large area of ​​luminous light.

The watch is equipped with a CH 29-535 PS chronograph movement. This movement combines traditional structure with six patented innovative technologies and has become a major feature of the movement. Patented innovations include improved gear shape, improved gear set performance, and a self-adjusting reset hammer. Taking into account the function and performance of the movement, the movement design also adds several technical features, such as the 30-minute instant jump calculator. The elegant appearance and fine details of the watch are clearly visible under the sapphire glass case back.

The top of the chronograph button is staggered

The 5127G-001 watch comes with a blue calfskin strap, which is all hand-crafted to match the dial. The strap is equipped with a white gold folding clasp. Also due to the debut of the new 5127G-001 watch, the 5710P-001 platinum watch will also be discontinued in 2019.

5172G-001 chronograph

Platinum material / CH 29-535 PS manual winding movement / hour, minute, small seconds display / chronograph function / sapphire crystal / waterproof 30 meters / table diameter 40mm / reference price: 489,000 RMB —- ** *

Richard Mille—race Of Champions Best Sponsor And Official Timer For The 2009 World Championship

Richard Mille will be the main sponsor and official timer of the Race of Champions 2009 World Championship, which will be held from November 2nd to 4th, 2009. the Abu Dhabi Formula One Grand Prix.).
The 2009 Race of Champions World Championship will be the first international event to be held at the China National Stadium after the 2008 Olympics.
After two consecutive years at the England’s national stadium at Wembley, England, and three years at the Stade de France stadium in Paris, the 2009 event is expected to last more than three days. For a strong team lineup and an unprecedentedly large number of players.
RichardMille’s brand logo will also be seen everywhere in front of and behind the stage of the race. The driver’s lounge, driver changing area, press conference site, band podium, major websites and global TV programs will become a beautiful scenery.

Source: RichardMille

Zhen Li Shi Ye Gong Xiang Xing Zhi Li Zan

To celebrate the 150th anniversary of the upcoming brand and the 2014 China Tennis Elite Challenge, the top Swiss watchmaker Zenith hosted a grand dinner at Banyan Tree Hangzhou Xixi Wetland in a unique way. Presenting the three soul elements of the brand since its inception: legitimacy, fearlessness and joy, it brings guests an unforgettable experience. On the evening, in addition to friends of the brand and Ms. Zhang Limin, general manager of Zenith Brand Greater China, including Mr. Li Ruigang, President of Shanghai Culture Broadcasting Group, Mr. Zhou Hongyi, Chairman of Qihoo 360, and Ms. Yuan Nong, General Manager of Jackie Chan Film Group China Nearly 200 guests, including Bai Yunfeng, director of China Boqi Environmental Technology Co., Ltd., came to the scene to gather the elites and feel the feast of emotional confluence.

Group photo of Zenith night guests
   The dinner kicked off with a creative tap dance performance. The free and open humorous dance steps from slow and fast, richly presents the legendary movement El Primero’s unparalleled high-speed rhythm of 36,000 revolutions per hour, implying that Zenith has adhered to the orthodox watchmaking process for more than a century and a half. From the shocking retrospective of the Zenith Global Brand Ambassador Felix Baumgartner’s space jump to the lively live lecture of Ms. Liang Yi, the host of Hunan Satellite TV, their fearless pursuit of dreams and freedom shocked the party. Every guest on the scene. And this also represents the footprint left by Zenith in the history of watchmaking, constantly breaking the limits of watchmaking, and showing the invincible courage of the brave.

Group Photo of Weijiang Lei, Vice President of Lenovo, and Li Ruigang, President of Shanghai Culture Broadcasting Group

Animated female anchor Liang Yi delivered a moving speech at the dinner
   As a public welfare project that Zenith officially launched in September of this year, the ‘Happy Project’ is inspired by Zenith’s iconic dial opening ‘core’ design. It will be open-hearted, conveying the wish of stars as the main theme, and dedicated to caring for autistic children. The first non-profit documentary short film ‘Children of the Stars’ that night appeared on the stage accompanied by the live chorus of ‘Friendship forever’. The happy ambassadors who participated in the program, Mr. Sheng Shidong, China’s chief ballet performance artist, Mr. Bao Xiaobai, a famous musician, Mr. Wei Jianglei, vice president of Lenovo, Ms. Li Qingqing, founder of Hope Education, and Ms. Yang Yuancao, CEO of IPCN Media. To share with the guests the most touching real stories during the period, the famous media person Mr. Qiu Qiming also gave the children encouragement and support through video. When the ballet prince Sheng Shidong took the autistic girl Chen Yi in the film step by step, led the girl with the princess dream to slowly complete each dance move, and handed the red color that means beauty and happiness. Dance shoes. The precious smile on the stage of Chen Yi’s face wearing a white dance skirt touched every guest on the scene. As the climax of the dinner, 8 happy T-shirts drawn by the happy ambassadors were auctioned by the guests at the scene and eventually raised RMB 360,000. The donation was fully donated to the Qingdao Autistic Children Rehabilitation Center to provide more children with autism. Good rehabilitation conditions. Ms. Zhang Limin, General Manager of Zenith Greater China, said: ‘The Happy Plan, as Zenith’s first public welfare project to care for autistic children, has received the attention and support of so many caring people. We are deeply moved and proud. I look forward to the Happy Plan to let more people truly understand this group of children from the stars. ‘

Ballet performance artist Sheng Shidong performs with autistic girl

Children’s Chorus ‘Friendship Endures Long’ kicks off the happy sale bazaar

Eight celebrity happy T-shirts auctioned on Zenith Nights
   ‘Evening Zenith’ invites guests to an unforgettable and profound journey with an elegant and warm feast. While exploring Zenith’s soul and various features, feel its grandeur and unique quality. Zenith will continue to expand the care and energy delivered by its dreams in the subsequent ‘Happy Project’ and invite the public to participate. Open your heart and care for the people around you, and fulfill your dreams with a sincere and open heart. Just like Zenith’s iconic open ‘core’ window, it means blessings and dreams like auspicious clouds. Fearless and courageous in pursuing dreams, the ‘Happy Plan’ also reflects the brand spirit and the persistent pursuit of orthodox watchmaking that Zenith has been adhering to for over a century and a half.

Richard Miller Celebrates Renault E. Dams Team Wins 2015-16 Fia Formula E Championship Team Annual Championship

From July 2nd to 3rd, 2016, the final of the 2015-16 FIA Formula E Championship will be held in Battersea Park, London, UK, around who will win this season The suspense of the championship lasted until the last round.

   In this sparkling race, Swiss driver Sebastian Buemi of Renault E.Dams team successfully closed the 3-point gap at the last moment, and the standings surpassed ABT Audi team Brazilian driver Lucas Di Grassy (LucasdiGrassiofBrazil).

   Sebastian Bumi’s teammate Nicolas Prost has once again won the London race, ensuring that Renault E. Dams has the team’s annual championship in his pocket. Nicholas Prost won the driver’s third place of the season with a total score of 115. A team led by his father, four-time F1 world champion AlainProst and businessman Jean-Paul Driot also won the FIA ​​Formula E Championship championship for the second consecutive year.

   As a Renault E.Dams team sponsor and supporter, Swiss watchmaker Richard Miller presents an extraordinary performance and successful season to the entire team, including drivers Sebastian Bumi and Nicholas Prost Congratulations.

   On October 9, 2016, the 2016-17 FIA Formula E Championship will kick off in Hong Kong, when Richard Miller and Renault E. Dams will reunite again, Sebastian Bumi And Nicholas Prost will naturally return to the cockpit. As the saying goes, ‘If the thing is not broken, you don’t need to repair it!’

Exuding Malachite Colours: Van Cleef & Arpels Charms Series Malachite Watch

Van Cleef & Arpels Van Cleef & Arpels’ creative inspiration is inspired by nature. It perfectly integrates precious stones and rich colors, and blooms in harmony and charm. Charms series watches are replaced with malachite, creating bold and creative work. Hard gems and diamonds set off the feminine curves of the watch, echoing the brilliant light of yellow gold. This 32mm watch combines simple lines and colorful colors to light up hope and vitality.

Malachite shows eye-catching charm
   The dial is decorated with charming malachite, and the light and dark stripes alternately appear on the hard gemstones, quenched into rare treasures. After its debut in the Middle East, the watch was first launched globally. The family selects malachite to the highest rigorous standards to ensure that the stripes are straight and aligned, showing the unique beauty of the gem. The verdant color drips to symbolize the endless vitality, accompanied by glittering yellow gold and brilliant diamonds, making the watch radiant. The lucky charm swayes with the wrist, and the light green crocodile leather strap makes the watch colorful with malachite: Van Cleef & Arpels Charms Malachite watch.

Lucky aesthetics
   In the 1920s, Van Cleef & Arpels began to design rare charms, adding more fun and poetry. In 2008, the family took inspiration from traditional ingenuity and created a watch series with rotating charms, which is full of charm. The new Charms watch is embellished with hard stones, showing the dazzling light of multiple material combinations.

Charms Malachite watch 32 mm yellow gold case, yellow gold bezel set with two diamonds, rotating charm with diamonds, malachite dial, Swiss quartz movement, shiny green alligator strap and matte white alligator One each with yellow gold pin buckle, limited edition. (Bracelet is schematic, not included)

Elegant match
   The Charms series watches are suitable for all occasions, echoing the harmonious colors presented by jewelry pieces such as yellow gold, malachite and diamonds. Saga’s exquisite jewellery series can be matched according to personal preference, especially when the watch is worn with new works of the Alhambra® and Perlée ™ series, the effect is perfect. Whether you want to be bold or implicitly understated, the ever-changing combination can sparkle with time.

Montblanc Summit Smart Watch Releases City Skyline Personalized Dial

Before this year’s Baselworld Watch & Jewellery Show, Montblanc launched the first Summit smart watch, incorporating advanced watchmaking specifications into the smartwatch world. Today, to pay tribute to the most iconic cities in the world, Montblanc has created a series of personalized dials for city skylines. Starting with the London dial, it is exclusively available to London retailer Harrods.

   From London to Berlin, Milan to New York, in some of the world’s greatest cities, the magnificent skyline rises from the horizon. These unparalleled landscapes consist of towering skyscrapers, historical monuments, engineering wonders and cutting-edge designs.

   Vivid dials decorate the most iconic buildings and incorporate the current weather into the display. Montblanc Summit smart watches can help users plan their journey more intelligently and conveniently, so that they can focus on what really matters, and they can be called the best companions for global travel. Therefore, the time display at 6 o’clock is also inspired by airport signs familiar to passengers around the world.

   In addition, Montblanc Summit smart watches also provide timewalker speed phantom series watch dial display. Other cities, including Berlin, Milan and New York models, will be released later this year.

Longines 180th Anniversary Watchmaking Legends China Tour

In 180 years, a watch brand engraved with flying wing hourglasses came out of the Swiss valley town of Soymia. Elegance, watchmaking tradition, sports and classic re-enactment are the clear and glorious footprint of Longines. The brand also divides its product series into four categories.
    Over the past 180 years, Longines has repeatedly set a precedent and model for the watchmaking industry with unremitting efforts. Longines’ product inspiration always comes from the brand’s forward-looking and bold exploration of technology and style.
    With the essence and expertise of 180 years of watchmaking, Longines has created the 180th anniversary model of beauty. These unique limited edition models are a perfect portrait of Longines’ long-lasting elegance and a modern masterpiece of the brand’s watchmaking technology.
    The famous Swiss watch manufacturer Longines, which began in 1832, will also be holding the ‘Longines 180th Anniversary Watchmaking Legends Tour’ in China in the 2012 autumn season of the 180th anniversary of the brand, presenting the brilliant brand story with creative ingenuity. The precious masterpieces and 180th anniversary models of the brand in each period of the brand also arrived in China. Visitors can place themselves in the beautiful heritage of 180 years, pursue the track of elegance, count down the legendary traditions of watchmaking, overview and join hands with the glory of the sports world, and pay tribute to epic-like characters and stories.
And each Longines watch with 180 years of elegant spirit will continue to compose another story with the wearer.
    Elegance, Longines regards its most basic values. Longines bases its product’s timeless elegance on an aesthetic tradition that has been passed down and innovated continuously. The perfect balance between sophisticated and classic design is reflected in every Longines watch.
    In the 1990s, the Longines Elegance is an attitude advertisement, endorsed by Hollywood star Audrey Hepburn and Humphrey Bogart, became the brand’s elegant statement. Today, Longines is proud to have many celebrities, including British actress Kate Winslet, as the brand’s elegant image ambassadors. They interpret Longines’ unique ‘elegant attitude, true personality’ with their own charm. .
    Time and history never stop, but elegant but permanent, Longines is good at capturing the typical fashion and inner spirit of each era. At the beginning of the twentieth century, Longines applied the exquisite style of the Art Deco Art Deco movement to the design of barrel-shaped, oval or rectangular movements and models, which became the representative of the aesthetics of that era. Today, the Longines PrimaLuna, Longines DolceVita, and La Grande Classique de Longines belong to the elegant category of the brand’s product line. The colorful and bold innovations in Longines’ technology and style have made a masterpiece of the times.
The La Grande Classique, launched in the 1990s, is one of Longines’ greatest successes. This ultra-thin watch exudes extreme elegance. The Longines Jialan series has been loved by elegant men and women all over the world for the past 20 years. On the occasion of the 180th anniversary of Longines, the brand has also launched the 180th anniversary limited edition of the Jialan series, a 29mm diameter ultra-thin stainless steel watch. The outer ring of the shell is inlaid with 180 diamonds to pay tribute to this long and elegant road.
Watchmaking tradition
    Both aesthetically and technically, the innovations implemented by Longines have promoted the brand’s flying wing hourglass logo into a symbol of professionalism and elegance. Longines, now regarded as a watchmaking expert, has always focused on the design and production of movements. It has continuously pioneered technology in this field, and has accumulated a proud tradition of watchmaking, such as the first production in 1945. A self-winding movement 22A was a major breakthrough in the prevailing technical principles. In recent years, Longines has introduced some new timing devices, such as the mechanical chronograph stopwatch driven by the column wheel movement in 2009, which is a timekeeping device with the tradition of watchmaking and reliable performance.
    The Longines Master Collection is a perfect example of the brand’s technical and aesthetic expertise, while the barrel design of the Longines evidenza has become a symbol of classics and taste. The outstanding Longines Saint-Imier Collection pays tribute to the watchmaking town that witnessed the brand’s 180-year-old growth with purity and perfection.
    As a tribute and tribute to 180 years of watchmaking skills, Longines traces the brand’s origins. Based on the first Longines pocket watch produced by the brand’s founder August Agassi, it produced 180 limited edition gold pocket watches with Manually wound mechanical movement (L787). Longines Lépine Caliber 180th Anniversary Limited Edition Gold Pocket Watch with engraved back cover. The gold case back with engraving is visible on opening. The white lacquered dial is decorated with black Roman numerals and blue stainless steel hands, all of which let people recall and appreciate the subtlety of Longines’ superb technology.
Sports Longines’ participation in sports events dates back to 1878, when it introduced the first chronograph movement 20H. Timing sports events is the best expression of the expertise and precision of timing tools. Over the years, with its expertise in watchmaking technology, the brand has continuously designed and invented various timing devices and systems for use in different types of sports, thereby effectively determining and displaying the winning time of various events. Longines has created many world firsts, and has witnessed and recorded many world firsts. Longines has established a close partnership with the sports world. It has long supported equestrianism, tennis, gymnastics, alpine skiing, archery, and noble equestrianism. Longines has been fully involved in equestrian sports for nearly a century. These sports need to be focused, precise and Experience these extraordinary abilities, but also convey a noble and unique style and elegance, these characteristics exactly fit the essence of Longines watchmaking tradition and watchmaking philosophy.
    The Longines Sport Collection is a proud tribute to the rich history of the brand’s sports field. Conquest and HydroConquest reflect Longines’ pursuit of excellence and elegance.
    Longines’ 180-year limited edition of the column wheel single-button chronograph stopwatch traces the brand’s long tradition of glory and professional sports. Its special single-button design is intended to commemorate the first chronograph watch produced by Longines in 1878. The design of this watch is also based on Longines’ first watch produced in 1913 with a 13.33Z movement and a chronograph function. Equipped with the L788 column-wheel chronograph stopwatch movement specially developed for Longines, you can easily drive-start, stop and zero-a variety of chronograph stopwatch functions by simply pressing a single button integrated with the crown. . Smooth case lines and contours. The white dial is decorated with a striking red number ’12’, which reproduces and sublimates the unique dial originally created by Longines founder Agassi. The active rose gold lugs are also Longines. One of the outstanding traditional features.
Classic remake
    ‘Our history is our source of inspiration and endless wealth.’ Mr. Hokenau, President of Longines Global, always said with passion. Longines has always been committed to combining the original beauty of the most distinctive products in the history of the brand with contemporary cutting-edge watchmaking technology to create classic Heritage watches, pioneering the spirit and heritage of the brand’s innate pioneering spirit. A tribute to the masterpiece.
    Longines has always won the trust of pioneers and heroes of adventure, and has accompanied them to launch wonderful adventures in the air, land and sea, creating an amazing legend. The names of these impossible warriors are often associated with Longines, which is the embodiment of the brand’s pursuit of innovation and excellence. Such technical expertise is also the basis of the high quality of Longines products.
    In this category of Longines classics, there are many unique and outstanding styles, and the most famous of them is undoubtedly the Lindbergh Hour Angle Watch, a 1931 American pilot Charles Lianba Designed replica of the watch. The Longines Weems Second-Setting Watch was inspired by the navigation series invented by Captain Philip von Horn Weems in the 1920s and created A watch that works with sophisticated navigation instruments. The replica watches show the brand’s heritage and continuity, as well as the infinite respect for history, with exquisite mastery and elegant classics.

Another Dimension Of Complexity And Different Types Of Multi-speed Watches

In biology, the concept of a single heart is deeply ingrained, and this concept also extends to the watchmaking industry. In order to survive, human beings only need a beating heart; in order to show the time accurately, the watch only needs a power core. However, there are a few multi-hearted creatures in nature. For different reasons, more and more watches are equipped with multiple speed governing mechanisms. So what are the advantages of this configuration?

   Most mechanical watches operate on the same principle: a single energy source, a single gear train, and a single speed regulation mechanism. The speed regulation mechanism is usually regarded as the core of the watch. The energy stored in the clockwork is released in an orderly manner by the speed regulation mechanism, thereby determining the speed of the watch. The speed governing mechanism includes an escapement and a balance wheel, and the two components work together. The escapement pushes the balance wheel, otherwise it is adjusted by the balance wheel.

Differential gear train improves accuracy

   Some watchmakers equip their watches with two or more speed regulators to increase their accuracy. The first solution is to use two oscillators and a differential gear train to average the speed. Thanks to this precise transmission, the balance can compensate for each other’s errors, so the time displayed is the average of the speed.

   The Philippe DufourDuality watch and the MB & FLegacyMachine2 watch are both equipped with two speed governing mechanisms and differential gear trains, which improve accuracy by averaging the speed of two balance wheels.

   The Philippe DufourDuality (1996), inspired by the double balance pocket watch, is a hallmark of this concept. Since then, more and more watches have used differential gear trains.

Roger Dubuis ExcaliburQuatuorCarbon carbon fiber watch with four hairsprings and its four speed adjustment mechanisms visible to the naked eye, each of which can make up for other errors.

   Some watchmakers even build movements with more than two oscillators. For example, the Roger Dubuis Excalibur QuatuorCarbon carbon balance watch with four hairsprings is equipped with four balance wheels, which are connected by a set of differential gear trains. Theoretically, the more balance wheels, the more accurate the time display is, because the averaging operation based on multiple displays reduces the overall error range. In addition, the four balance wheels are placed in different orientations, which also balances the effect of gravity.

Improving accuracy through resonance

   Like the differential gear train, the purpose of resonance is to improve accuracy with two oscillators. Of course, there is no differential gear train in this case, but rather the well-known resonance phenomenon is used.

The Haldimann H2 FlyingResonance watch has a central double escapement and relies on resonance effects.

   The resonance principle is that two oscillating bodies close to each other affect each other and finally achieve synchronization. In 1665, Christian Huygens took the lead in recording this phenomenon, and he found that no matter where or when the two pendulums began to swing, the final frequency would tend to be the same. Since then, only a few watchmakers have successfully applied the principle of resonance to watchmaking. Two centuries ago, Astide Janvier and Abraham-Louis Breguet created the ‘Sympathetic Clock’. Recently, François-Paul Journe, BeatHaldimann, and Antoine Preziuso sought to take advantage of the synchronism of the oscillators in the watch to achieve better stability and thus improve accuracy.

ArminStromMirroredForceResonance watch, the brand’s first use of the concept of resonance, with dual balance wheel and resonance clutch spring.

   In 2016, ArminStrom presented the public with an interesting way to use resonance with its MirroredForceResonance watch. This watch is equipped with two barrels, two gear trains and two speed control mechanisms. The two balance wheels are connected by steel resonance clutch springs fixed on the studs, which are synchronized by the small vibrations transmitted by them.

Dual architecture independent functions

   Another reason for using two speed control mechanisms is to drive different functions. Some watchmakers have designed chronographs with dual speed control mechanisms.

   For example, the Breguet Tradition Chronographe Indépendant Ref. 7077 chronograph uses an original dual architecture. Most chronographs have a single architecture, relying on a second gear train that meshes with the travel time system to drive the chronograph function. When the timing function is activated, the balance amplitude will decrease (driving more gear trains will increase friction).

   The timing mechanism of Breguet Ref.7077 chronograph is independent. In fact, the watch is equipped with two separate ‘child movements’-each equipped with an energy source, a gear train and an oscillator. There is no interaction between the travel time display and the timing function. Therefore, when the timing function is activated, the energy consumption does not interfere with each other, and the speed of the movement is not affected.

   Zenith DefyElPrimero21 chronograph is also equipped with two ‘child movements’ and two speed control mechanisms. One is used for travel time, with a frequency of 5 Hz; the other is used for timing, with a frequency of 50 Hz (to make the timing accuracy to one hundredth of a second). The ultra-high vibration frequency is impressive. Of course, the timing function can only run for about 50 minutes. This is why the travel time display and timing function cannot be adjusted by the same oscillator.

Energy-saving standby mode / active mode

   As long as the watch is continuously running, the perpetual calendar function records the time without adjustment. But if you store your watch for a while, things are different, especially in safes where it is difficult to place the winder.

   At the SIHH in Geneva this year, the Vacheron Constantin TwinBeat watch gave an ingenious solution. This is a perpetual calendar watch equipped with two gear trains and two speed regulating mechanisms.

   When worn, the watch vibrates at a high frequency of 5 Hz, making it ideal for modern active lifestyles. When not wearing, switch the mode from Active to Standby (and vice versa) with the button. In the standby mode, the watch relies on a second speed governing mechanism (1.2 Hz frequency). The lower vibration frequency allows this watch to run continuously for up to 65 days, which is impressive. (Photo / text watch home compiled by Xu Chaoyang)

A Watchmaker ‘magic’ Shares The Pioneering Power Of Tag Heuer

In an afternoon lit by warm sunlight, I was fortunate to interview Jean-Claude Beaver, President of LVMH Group’s Watch Division and CEO of TAG Heuer, in a banquet hall of Four Seasons Hotel Beijing. -Mr. Claude Biver). This two-spotted old man has a magical magic both on the show floor and during interviews. His rich expressions and body language make people feel kind. During the interview, Mr. Beaver has always infiltrated me that the Tag Heuer brand is working hard to develop according to the existing four directions, and gradually open up more young and dynamic markets, such as this time with the avant-garde fashion electronic music platform The cooperation and signed the electronic godfather David Guetta in one fell swoop, the future will also be a period of vigorous development of brand smart watches, but also full of confidence in the Chinese market.

  Mr. Jean-Claude Biver, known as the ‘Godfather of the Watch Industry’, is a well-known magician in the Swiss watchmaking industry. He is one of the few truly staying in the Swiss watchmaking industry. Under the name, everyone in the circle called him ‘Old Master’. He once managed Omega and Blancpain to become the world’s most sought-after Swiss watch brands. In less than 10 years, he set off the concept of ‘integrated art’ and built Hublot. Cheng owns a watch movement with its own movement and bold use of innovative materials, which has a worldwide reputation. Today, the old man has brought Tag Heuer back to his pocket. Please come with me to hear what he thinks and plans about the brand:
· Focus on music and art
Watch House: Tag Heuer recently officially launched its cross-border cooperation with Budweiser Storm Electronic Festival, the most influential international electronic music platform in China. Why do brands choose the most fashionable and cutting-edge electronic music platform? Come to cooperate?
Jean-Claude Biver: I think everyone likes music, including myself. In addition to electronic music, I also like classical music. At present, the consumers that the Tag Heuer brand wants to face are the younger generation, so a young man between 18 and 30 years old is more likely to like electronic music, so we need to find a platform to follow today’s consumers Go to the same platform as what they love, so we chose electronic music without hesitation.

Watch House: David Guetta, as the brand’s new spokesperson, what are the similarities between him and Tag Heuer?
Jean-Claude Biver: David Guetta is a godfather in the field of electronic music. If we want to cut into electronic music, we have to cooperate with the best people like David Guetta. Young people like it, and mature people also like it. We can effectively enter this platform. Of course, we need to find the leader in this platform. He That is the idol candidate of that age.
· Four directions of brand development
Watch House: We see that Tag Heuer has image spokespersons in different fields, so what are the reference standards for brands when choosing a spokesperson? Will there be new spokespersons in the future?
Jean-Claude Biver: Currently the Tag Heuer brand is developing in four directions: one is the spirit of sports, the other is music and art, the third is the fashion lifestyle, and the fourth is the traditional skills of Swiss watchmaking. First of all, when we choose spokespersons, we must meet one of these four areas. Secondly, he must be the most representative person in the field. Third, he can also communicate and interact with our young users. In addition, he must be representative and must be the most influential and communicative in his own field.
· Smart watches are the future
Watch House: Tag Heuer and Intel and Google have jointly launched a smart watch. When will this watch meet us?
Jean-Claude Biver: We will do a global release in New York on November 9th, and we will show it to you at that time.
Watch House: In the future, what new breakthroughs will Tiger Tag Heuer make in the development of smart watches?
Jean-Claude Biver: TAG Heuer will continue to make more attempts in smart watches in the future. We plan to establish a team in Silicon Valley, so you will see that we will continue to develop in the direction of smart watches in the next ten years. .
· The Chinese market has great potential
Watch House: How do you view the current status and future of the Chinese market?
Jean-Claude Biver: The development of the Chinese market has unlimited and huge potential. According to some data, China currently has about 100 million to 150 million middle class. In another ten years, it can be imagined that this class will grow to 500 million, so this spending power is huge. As a successful government, you should know how to make this middle class bigger and better, because no government can focus on only a small number of the top rich. I believe that the Chinese government will also go in this direction. The market potential is entirely conceivable.
 Mr Beaver’s success is due to his willingness to take risks and accept new ideas. He led the Tag Heuer brand to a more dynamic and modern direction, and developed in four directions: art and music, fashion life, sportsmanship and classic heritage. Through this brief interview, we deeply felt that Tag Heuer was cherishing the spirit of the ‘avant-garde’ brand, constantly dazzling the world with vibrant music vitality, and determined to invest in the lively ‘music’ field to make the brand Demonstrates freshness.

Jacques Droo Introduces Three New Love Butterfly Automatic Dolls

JAQUETDROZ has launched three new works of LOVINGBUTTERFLYAUTOMATON, one of which has a unique Opel dial, showing the ingenuity of Jaquet Droz Watchmaking.

 Jaquet Droz presents the new LovingButterflyAutomaton watch for the 280th anniversary. Launched for the first time in 2017, it pays tribute to the brand’s precious themes: romantic poetry, naturalism and watchmaking. This automatic doll watch also has a unique historical origin: the talented watchmaker Henri-Louis Jaquet-Droz created about two centuries ago an amazingly beautiful picture Automatic dolls. One of the pictures shows Cupid, the goddess of love, walking happily among the forests in a chariot driven by butterflies, as a courtesy and enthusiasm.
 Today, this picture is presented on three new 43mm dials: Meteorite dial (28 pieces), Aventurite dial (28 pieces) and Opal dial (the world’s limited one diamond-set treasure). The work is based on the theme of nature and emotion, using delicate and subtle tones and contrast effects, and sculpting with new methods to showcase Jaquet Droz’s ingenious artistic achievements.

 The pictures on the dial are all carefully made by hand, which is the crystallization of meticulous craftsmanship. The master craftsman uses specially-made tools to carve delicate vein textures on branches that are only 0.2 mm thick. Butterflies and chariots consist of dozens of fixed and movable inserts carved by jewellery craftsmen, integrated into the naturalistic drama of Victoria. The two sides of the dial are exquisitely decorated, and the multi-level design gives the dial an unprecedented sense of depth, allowing the eyes to wander through the picture, if it is lost, it will linger. Rich and diverse details bring this moving decorative scene to life and create a lifelike mood.
 The movable mechanism of the meteorite dial watch is made of red gold, and the red gold hour and minute hands contrast with the onyx chassis. Grey, gold and black give Jaquet Droz’s lively pictures a different depth. The butterfly flaps its wings, pulling the chariot past, and the wheels can rotate. Cupid, who controls the chariot, is reminiscent of Pierre Jaquet-Droz, and both are equally dedicated to exploring the world.

 The second LovingButterflyAutomaton is made of white gold and mother-of-pearl, set against a dial of aventurine. The hours and hours of mother-of-pearl display the moon like a bright silver moon, angels and butterflies shrouded in moonlight, staged a starry night dream. The glittering dial and diamond-set bezel and lugs complement each other.
 The third Opal dial watch is brilliantly new. Green and blue form a bright and vivid background that contrasts with red and gold trees, Cupid, the chariot, and butterflies. The hour and minute display at 12 o’clock is inlaid with baguette diamonds in a hidden manner. The sun’s radial layout dazzles this ingenious work, which contrasts with gold, opal and diamonds.

 Each watch embodies the essence of Jaquet Droz-automatic dolls, art workshops, excellent machinery, mineral dials and limited edition masterpieces. The butterfly of love inherits the tradition of craftsmanship created by the Jaquet Droz family 280 years ago. As the brand celebrates its anniversary, it celebrates extraordinary creativity. The butterfly not only symbolizes the fleeting time, but also embodies the power of love, spreading its wings to the higher sky.