On July 13, Audemars Piguet announced at the Royal Oak Offshore 25th Anniversary Party that Luhan officially became Audemars Piguet’s first Chinese brand ambassador. The brand claims that Luhan ‘his independent and confident personality, unrestrained personality and lean dedication spirit are in line with the Audemars Piguet brand spirit.’
Luhan becomes the first Chinese brand ambassador in Audemars Piguet history
The news was like a deep-water bomb on the bezel, with a huge splash. First of all, before this, Audemars Piguet and Luhan had no interaction at all, and there was no warning. Audemars Piguet announced the news, and even Luhan fans were surprised. Secondly, Audemars Piguet used to choose brand ambassadors, tending to choose Serena Williams.
Williams), Danny Willett
Willett) and so on. The first Chinese brand ambassador chose Luhan, which can be said to be very sure of Luhan’s achievements in the performing arts career.
The day he was announced as a brand ambassador, Luhan wore an Audemars Piguet Royal Oak Concept Series 26560IO.OO.D002CA.01.A
The RMB price of this Royal Oak Concept Series is around 1.7 million. The case material is made of titanium and black ceramic bezel; the movement is a manually wound cal. 2913, a 44 mm diameter case is just right for him.
Luhan received a piece of Audemars Piguet Royal Oak Offshore 15710ST.OO.A077CA.01
Lu Han, we all know that he is a watch-loving person. In many interviews, we can see his love for watches. When asked if he could only take three things to an island, his answer was: two tables for a football.
On his ins, the last time the watch was exposed was Audemars Piguet. Audemars Piguet’s departure rate is too high in his life. In the past, Watch House also collected various watches that he wore in his life in articles such as ‘Who is a true watch fan in the entertainment industry’ and other articles, including watches of other brands, but his favorite, wearing The highest frequency is Audemars Piguet. A fan summarized the Audemars Piguet he had worn in public and made a growth chart, as follows:
Pictures from @Chicluhan (authorized)
In this long picture, Luhan has worn 20 different Audemars Piguets, including the Royal Oak series, Royal Oak offshore series, covering steel, gold, diamonds, moon phases, tourbillon, timing and so on. Function, material. The picture above illustrates everything. He likes Audemars Piguet, and not only will he choose Audemars Piguet in private, but he is almost crazy.
Audemars Piguet’s choice of Luhan is bound to attract a lot of controversy. This is a little different from Audemars Piguet’s past choice of brand ambassadors. He is from China and is an actor and singer. The decision itself is extremely topical. Aside from the business perspective, the words of Audemars Piguet when declaring Luhan as the first Chinese brand ambassador are worthy of careful consideration. ‘Luhan is not only a loyal Audemars Piguet collector and connoisseur, but also the Audemars Piguet brand. And works have unique insights. ‘
This sentence, to a certain extent, not only recognized Luhan’s appreciation of Audemars Piguet, but also affirmed the degree of fit between Luhan and Audemars Piguet brand. When choosing Luhan, Audemars Piguet also made many considerations. Wear it and become a brand ambassador, not what ordinary people can do. Luhan, the future can be expected.