Although China’s watch industry has been encouraged by national policies since the 1950s, it has gradually risen. From the 1980s, it has developed rapidly. From the birth of the independent watch industry after the founding of New China, to half Today after the century, we must sincerely admire the development speed of China’s watch industry. China is not only a major consumer of watches and clocks in the world, but also a major importer and exporter of watch products. But we still have a long way to go, because after entering the market, it must adapt to the new market environment.
‘The King of Watches’ Sun Meitang and Hendali
To say that China’s watch industry did not actually exist since the establishment of the Tianjin Watch Factory in the 1950s. In the early last century, a ‘clock king’ Sun Meitang was born in Shanghai. Some senior insiders may know that he is not only engaged in Dali Watch Store is the agent of foreign brand watches and clocks. It also has its own watch brand Meihuali. He also won a gold medal at the Panama Exhibition. Of course, he has also been involved in many other industries and has a great influence in the business community. During the Qing government, the watch industry entered China from Guangzhou through the hands of Western craftsmen.
Shanghai Brand Watch
After the founding of New China, state-owned watch factories have been established in many parts of the country. Tianjin Watch Factory has developed China’s first self-developed watch, which has become a story. Beijing Watch Factory, Shanghai Watch Factory, Hangzhou Watch Factory and many other regions Watch factories are well-known everywhere, especially Shanghai Watch Factory. However, during the great economic reform in the second half of the last century, these watch factories experienced the pain of transferring from state-owned to private, and caused a large number of watch factories to go bankrupt.
Today, only the Tianjin Seagull Watch Factory remains the old factory and can go international. And modern watch brands emerging in Shenzhen, Guangzhou, Hong Kong and other places have sprung up, relying on their excellent business sense and operation, based on insufficient research and development and production capacity of mechanical watch movements, they quickly occupy the market and even move towards International.
Shenzhen Watch Fair
Although the Chinese watch industry already has a large volume, there are still very obvious shortcomings. There are almost no high-end brands that are well-known internationally. There is an extreme shortage of watch talents (lack of related specialties). 2. German watches and clocks form a strong competition and the industry is immature. In 2015, the Ministry of Industry and Information Technology, the Ministry of Finance, the General Administration of Quality Supervision, Inspection and Quarantine and the Intellectual Property Office jointly issued a ‘Guiding Opinions on Accelerating the Construction of Independent Watch Brands in China’, the goal of which mentioned: by 2020 In 2005, about 5 internationally renowned brands, about 20 domestic well-known brands, and 2-3 large-scale watch and clock enterprise groups with advanced technology, distinctive features, high brand awareness, and steady growth in economic benefits were formed. The quality of high-end products of well-known brand companies was close to similar international ones. Product advanced level and so on.
Seagull watch factory
If you pay attention to the Shenzhen and Hong Kong watch fairs in recent years, we will find that there are actually many domestic brands with large scales. There are also some brands with independent property rights and relatively good R & D capabilities. Even the watch component manufacturers are not a minority. There is almost no room in the two big exhibition halls of Shenzhen Table Fair. There is no doubt that Seagull and Fiyta have become the leaders of domestic brands, and have led China Watch to the international stage. Tianwang, Rossini, and Ebol are some of the main brands with high reputation in the national watch, they have certain design, research and development and manufacturing capabilities.
Fiyta X Beijing double brand ultra-thin tourbillon watch
One brand that is worth paying attention to recently is Fiyta. At Baselworld this year, Fiyta exhibited an ultra-thin tourbillon watch of the Fiyta X Beijing dual brand, using the ultra-thin tourbillon movement of the Beijing Watch Factory. Fiyta established a new joint venture with Beibei, and Fiyta holds a large share. In the past few years, Fiyta has inspected the Beijing Watch Factory. At that time, it was wondered whether Fiyta intends to cooperate with Beijing Watch Factory because Fiyta Tat has always been the biggest short board without its own movement, and if it cooperates with Beibei, it can make up for this short board, coupled with its excellent design advantages and group advantages, it can become a real standout in the national watch.
Not long ago, BeiBiao issued a notice stating that BeiBao will be responsible for the production and sales of the watch by the company of Fiyta Group, and BeiBao will be mainly responsible for the development and production of the movement, which means that afterwards, with the help of Fiyta’s Sales network, we will be able to buy Beijing brand watches in more channels, Fiyta may be equipped with more Beijing watch factory movements.
Fiyta In Series Light Smart Watch
In June of this year, Fiyta and Alibaba Group launched a new light smart watch, equipped with Alibaba Group’s intelligent operating system YunOS. This Fiyta In series watch is also considered to be the most watch-like by far. smart watch.
From these two major measures, compared to the old domestic watch brand Seagull, Fiyta is not only far superior to Seagull in terms of innovation and marketing, but also is catching up slowly in terms of clock technology (although the purpose of Fiyta is not Lies in competing with seagulls). Relying on the Fiyta Group’s domestic well-connected sales network—Hengli World Famous Watch Centers all over the country, the comprehensive operation capacity of the Fiyta brand far exceeds even the first-class international watch brands. If in the future China will have a world-renowned high-end watch brand, it is likely to be Fiyta (or set up a separate high-end brand).
Smart watches may bring benefits to the high-end watch industry in a few years
In the past two years, the discussion about the impact of smart watches on traditional mechanical watches has continued. After two years of smart watch development, we have probably been able to see the conclusion. Today, most people have agreed that smart watches can only be The addition of traditional mechanical watches will have an impact on the low-end watch market without affecting the high-end watch industry. Recently, I also heard a more interesting point of view. Here I share the view that smart watches may bring benefits to the high-end watch industry, because smart watches are very popular with young people. Compared with traditional mechanical watches, smart watches Even the popularity of smart bracelets will cultivate the habit of wearing watches for young people, allowing them to pay more attention to watches, and the deeper cultural connotation of high-end watches than smart watches will attract them to more easily accept and like high-end watches. Watch.