Longines 180th Anniversary Watchmaking Legends China Tour

In 180 years, a watch brand engraved with flying wing hourglasses came out of the Swiss valley town of Soymia. Elegance, watchmaking tradition, sports and classic re-enactment are the clear and glorious footprint of Longines. The brand also divides its product series into four categories.
    Over the past 180 years, Longines has repeatedly set a precedent and model for the watchmaking industry with unremitting efforts. Longines’ product inspiration always comes from the brand’s forward-looking and bold exploration of technology and style.
    With the essence and expertise of 180 years of watchmaking, Longines has created the 180th anniversary model of beauty. These unique limited edition models are a perfect portrait of Longines’ long-lasting elegance and a modern masterpiece of the brand’s watchmaking technology.
    The famous Swiss watch manufacturer Longines, which began in 1832, will also be holding the ‘Longines 180th Anniversary Watchmaking Legends Tour’ in China in the 2012 autumn season of the 180th anniversary of the brand, presenting the brilliant brand story with creative ingenuity. The precious masterpieces and 180th anniversary models of the brand in each period of the brand also arrived in China. Visitors can place themselves in the beautiful heritage of 180 years, pursue the track of elegance, count down the legendary traditions of watchmaking, overview and join hands with the glory of the sports world, and pay tribute to epic-like characters and stories.
And each Longines watch with 180 years of elegant spirit will continue to compose another story with the wearer.
elegant
    Elegance, Longines regards its most basic values. Longines bases its product’s timeless elegance on an aesthetic tradition that has been passed down and innovated continuously. The perfect balance between sophisticated and classic design is reflected in every Longines watch.
    In the 1990s, the Longines Elegance is an attitude advertisement, endorsed by Hollywood star Audrey Hepburn and Humphrey Bogart, became the brand’s elegant statement. Today, Longines is proud to have many celebrities, including British actress Kate Winslet, as the brand’s elegant image ambassadors. They interpret Longines’ unique ‘elegant attitude, true personality’ with their own charm. .
    Time and history never stop, but elegant but permanent, Longines is good at capturing the typical fashion and inner spirit of each era. At the beginning of the twentieth century, Longines applied the exquisite style of the Art Deco Art Deco movement to the design of barrel-shaped, oval or rectangular movements and models, which became the representative of the aesthetics of that era. Today, the Longines PrimaLuna, Longines DolceVita, and La Grande Classique de Longines belong to the elegant category of the brand’s product line. The colorful and bold innovations in Longines’ technology and style have made a masterpiece of the times.
The La Grande Classique, launched in the 1990s, is one of Longines’ greatest successes. This ultra-thin watch exudes extreme elegance. The Longines Jialan series has been loved by elegant men and women all over the world for the past 20 years. On the occasion of the 180th anniversary of Longines, the brand has also launched the 180th anniversary limited edition of the Jialan series, a 29mm diameter ultra-thin stainless steel watch. The outer ring of the shell is inlaid with 180 diamonds to pay tribute to this long and elegant road.
Watchmaking tradition
    Both aesthetically and technically, the innovations implemented by Longines have promoted the brand’s flying wing hourglass logo into a symbol of professionalism and elegance. Longines, now regarded as a watchmaking expert, has always focused on the design and production of movements. It has continuously pioneered technology in this field, and has accumulated a proud tradition of watchmaking, such as the first production in 1945. A self-winding movement 22A was a major breakthrough in the prevailing technical principles. In recent years, Longines has introduced some new timing devices, such as the mechanical chronograph stopwatch driven by the column wheel movement in 2009, which is a timekeeping device with the tradition of watchmaking and reliable performance.
    The Longines Master Collection is a perfect example of the brand’s technical and aesthetic expertise, while the barrel design of the Longines evidenza has become a symbol of classics and taste. The outstanding Longines Saint-Imier Collection pays tribute to the watchmaking town that witnessed the brand’s 180-year-old growth with purity and perfection.
    As a tribute and tribute to 180 years of watchmaking skills, Longines traces the brand’s origins. Based on the first Longines pocket watch produced by the brand’s founder August Agassi, it produced 180 limited edition gold pocket watches with Manually wound mechanical movement (L787). Longines Lépine Caliber 180th Anniversary Limited Edition Gold Pocket Watch with engraved back cover. The gold case back with engraving is visible on opening. The white lacquered dial is decorated with black Roman numerals and blue stainless steel hands, all of which let people recall and appreciate the subtlety of Longines’ superb technology.
Sports Longines’ participation in sports events dates back to 1878, when it introduced the first chronograph movement 20H. Timing sports events is the best expression of the expertise and precision of timing tools. Over the years, with its expertise in watchmaking technology, the brand has continuously designed and invented various timing devices and systems for use in different types of sports, thereby effectively determining and displaying the winning time of various events. Longines has created many world firsts, and has witnessed and recorded many world firsts. Longines has established a close partnership with the sports world. It has long supported equestrianism, tennis, gymnastics, alpine skiing, archery, and noble equestrianism. Longines has been fully involved in equestrian sports for nearly a century. These sports need to be focused, precise and Experience these extraordinary abilities, but also convey a noble and unique style and elegance, these characteristics exactly fit the essence of Longines watchmaking tradition and watchmaking philosophy.
    The Longines Sport Collection is a proud tribute to the rich history of the brand’s sports field. Conquest and HydroConquest reflect Longines’ pursuit of excellence and elegance.
    Longines’ 180-year limited edition of the column wheel single-button chronograph stopwatch traces the brand’s long tradition of glory and professional sports. Its special single-button design is intended to commemorate the first chronograph watch produced by Longines in 1878. The design of this watch is also based on Longines’ first watch produced in 1913 with a 13.33Z movement and a chronograph function. Equipped with the L788 column-wheel chronograph stopwatch movement specially developed for Longines, you can easily drive-start, stop and zero-a variety of chronograph stopwatch functions by simply pressing a single button integrated with the crown. . Smooth case lines and contours. The white dial is decorated with a striking red number ’12’, which reproduces and sublimates the unique dial originally created by Longines founder Agassi. The active rose gold lugs are also Longines. One of the outstanding traditional features.
Classic remake
    ‘Our history is our source of inspiration and endless wealth.’ Mr. Hokenau, President of Longines Global, always said with passion. Longines has always been committed to combining the original beauty of the most distinctive products in the history of the brand with contemporary cutting-edge watchmaking technology to create classic Heritage watches, pioneering the spirit and heritage of the brand’s innate pioneering spirit. A tribute to the masterpiece.
    Longines has always won the trust of pioneers and heroes of adventure, and has accompanied them to launch wonderful adventures in the air, land and sea, creating an amazing legend. The names of these impossible warriors are often associated with Longines, which is the embodiment of the brand’s pursuit of innovation and excellence. Such technical expertise is also the basis of the high quality of Longines products.
    In this category of Longines classics, there are many unique and outstanding styles, and the most famous of them is undoubtedly the Lindbergh Hour Angle Watch, a 1931 American pilot Charles Lianba Designed replica of the watch. The Longines Weems Second-Setting Watch was inspired by the navigation series invented by Captain Philip von Horn Weems in the 1920s and created A watch that works with sophisticated navigation instruments. The replica watches show the brand’s heritage and continuity, as well as the infinite respect for history, with exquisite mastery and elegant classics.