Mr. Dong Hebin, Tag Heuer’s Best Friend, Has Become The ‘star Store Manager’ Of Shanghai And Beijing Flagship Stores

(Shanghai, November 23, 2013; Beijing, November 24, 2013) For TAG Heuer, the Swiss watch pioneer, motorsport is an eternal theme. At the time of the fiftieth anniversary of the brand Carrera, TAG Heuer will also bring the passion of racing against time to the world as its duty. For half a century, from the invention of the first racing dashboard “Time Journey” to the introduction of the first chronograph designed for professional drivers and racing enthusiasts, the design inspiration comes from the world’s most difficult open road The Carrera series of endurance races-‘Carrera Pan American Mexico Road Race’ has always inherited the pedigree of racing and shines in the time. The brand has sponsored the F1 race since the 1920s and has forged a deep friendship with many world-renowned racers.

 Mr. Dong Hebin, the first F1 racer of Chinese descent and a friend of the TAG Heuer brand, serves as ‘Star Manager’ of TAG Heuer stores in Shanghai and Beijing

 Mr. Dong Hebin, the first F1 racer of Chinese descent and a friend of the TAG Heuer brand, serves as ‘Star Manager’ of TAG Heuer stores in Shanghai and Beijing

 Mr. Dong Hebin, the first Chinese F1 racer and friend of the TAG Heuer brand, carefully selects TAG Heuer watches for customers

 Mr. Dong Hebin, the first Chinese F1 racer and friend of the TAG Heuer brand, carefully selects TAG Heuer watches for customers

 On November 23 and 24, Mr. Dong Hebin, F1’s first Chinese racer and TAG Heuer’s best friend, came to the flagship store of Nanjing West Road in Shanghai and the flagship store of Beijing Xinguangtiandi as “star shop managers”. Guests at the scene felt the speed and passion brought by TAG Heuer watches and shared his understanding of watches and time. ‘The connection between racing cars and watches is very close, and they contain the most sophisticated technology at present. The difference of one thousandth of a second can determine the outcome of the game, so I need to control the time well. I appreciate watch manufacturers like Heuer who have contributed to the advancement of scientific and technological progress, and I am very honored to work with the brand. With more than three years of cooperation. For me, TAG Heuer is the best interpretation of speed and passion, so I like TAG Heuer. ‘
In addition to the help of Mr. Dong Hebin, the furnishings in the TAG Heuer flagship store are also quite distinctive. The store is not only displaying a variety of Carrera historical models, but also Carrera cards. The latest series of watches launched at Baselworld this year include the Laila Calibre 1887 Jack Heuer limited edition watch, Carrera Calibre 36 flyback chronograph and Carrera Calibre 8 calendar GMT automatic watch. Guests and watch enthusiasts gathered at the two flagship stores and experienced the innovative ideas of TAG Heuer since its founding 153 years in an elegant atmosphere.

Recommended watches:
Calella Calibre 1887 Jack Heuer Limited Edition (45mm)

 TAG Heuer’s honorary chairman, Jack Heuer, is the grandson of the brand’s founder, Edouard Heuer, and served as the company’s chief executive in the 1960s and 1970s. Today, Jack Heuer is proud to present this limited edition watch, inspired by the design of a dual-structure Heuer chronograph that was used in the world’s first car dashboard. Drawing on the design elements of F1 and the space shuttle, TAG Heuer has put its high-end watchmaking technology to the extreme: black barium carbide hand-polished stainless steel bezel with dazzling gloss; finely polished and polished frosted stainless steel titanium frame; located in Small speed dial and pulse meter in the center of the dial. The revolutionary asymmetric case design is derived from the breakthrough Carlisle Mikrogirder-a chronograph introduced in 2012 that is accurate to five thousandths of a second. It is tilted slightly from top to bottom, and the crown and chronograph button are placed on top. The back of the case made of smoked sapphire is engraved with the ‘Jack Heuer’ family crest and signature, through which you can clearly see the Calibre 1887 automatic mechanical movement from 39 gem bearing brackets. This masterpiece is an example of TAG Heuer’s pioneering watchmaking technology and design.

Retail Price: RMB 59,200
Sincerely invite you to visit the TAG Heuer flagship store in Beijing Xinguang Tiandi to appreciate the full range of watches:
Address: 1F, Xinguang Tiandi, No. 87 Jianguo Road, Beijing
Phone: 010-65307316

Updated: 26. December 2020 — 19:52
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