Under the glamorous night of Sydney Harbour, Jean-Claude Biver, CEO of TAG Heuer and Head of LVMH Group Watch Division, officially welcomes Chris Hemsworth (ChrisHemsworth) became the brand’s latest global ambassador. In the 2013 racing movie ‘Rush’, Tag Heuer was the partner, and Chris Hemsworth was the character of the leading F1 driver James Hunt. Now the friendship between the Australian actor and the Swiss watch brand is closer.
Chris Hemsworth is professional, authentic, and internationally renowned. It is a perfect portrayal of the spirit of ‘Fear no challenge to succeed’. Therefore, it is only natural that Jean-Claude Beaver, the CEO of TAG Heuer and head of the watch division of LVMH Group, proposed that he be the brand ambassador.
‘Tag Heuer selects brand ambassadors based on four communication platforms including sports, art, lifestyle and Swiss expertise,’ said Mr. Jean-Claude Beaver, ‘Chris Hemsworth is loyal to the brand and is a perfect match ‘He is a good man, a great father, a successful actor and an Australian. The Australian market is very important to Tag Heuer.’
Sylvia Jefferies attended the event and cut the cheese with Chris Hemsworth. One of the fastest painters in the world, BradBlaze, painted on stage and auctioned to support the Australian Children’s Fund (Chris Hemsworth is also a patron). In addition, hand-painted surfboards funded by the Foundation became part of the auction.
This event also marks the official launch of TAG Heuer’s new Carrera Heuer-01 watch, a symbol of the brand’s continued investment and endless creativity. Since its founding in 1860, Tag Heuer has been known as a model of Swiss avant-garde precision watchmaking. TAG Heuer hopes to defend the avant-garde spirit, culture and philosophy of the brand by investing in superior resources. (Photo / text watch home Xu Chaoyang)