MIDO’s ‘Inspired by Architecture’ limited edition watch launching ceremony was held in the world’s charming capital-New York Grand, for a year of ‘Inspired by Architecture’ worldwide12 The end of the city’s inspirational journey. At the event site, the revolutionary model of modern architecture, the Guggenheim Museum in New York, was decorated into a space full of orange elements, radiant. Mr. Franz Linder, global president of Mido, friends of the brand, Olympic diving master Sam Dorman, and celebrities and media friends from all walks of the world gathered together to witness the stunning appearance of the new limited edition watch inspired by architecture. This limited edition The watch design is inspired by the prestigious Guggenheim Museum in New York designed by Mr. Frank Lloyd Wright, a famous American architect of the 20th century.
MIDO, who often draws inspiration from watchmaking in architecture, this time selected the Guggenheim Museum in New York from the landmarks in 12 cities around the world and published the core work Inspired by Architecture.
In August 2016, Mido launched an inspirational tour inspired by the 12 cities in the world, hoping to use this activity to select a representative landmark building as the source of inspiration for the latest watch design. Fans of Mido and architecture enthusiasts have the opportunity to share, comment and post their favorite landmarks on social media. From Moscow to Mexico City to Beijing, Mido and its global fans have visited 60 architectural treasures in 12 cities around the world. In the end, the Guggenheim Museum in New York came out on top and became the inspiration for the design of a watch under Mido.
The Inspired by Architecture watch launch event was held in New York a few days ago. The Guggenheim Museum in New York was decorated into an orange space full of brand impressions, witnessing the joint milestone of the two parties.
At the ceremony, friends and guests of Mido watch brands from all over the world gathered at the Guggenheim Museum in New York to celebrate the advent of this extraordinary watch inspired by architectural limited edition watches. The Guggenheim Museum also specially arranges a private guided tour service, allowing guests on site to enjoy the unique style of this classic building beyond time, and appreciate its unique spiral structure, rotunda and other design elements. At the same time, guests can also see the beauty of all kinds of timepieces at the Guggenheim Museum.
Mr. Franz Linder, the global president of MIDO, addressed the listing event. While welcoming and thanking the guests, Mr. Franz Linder also briefly introduced the design inspiration and features of this limited style to the guests.
The new inspiration comes from the architectural limited edition watch. The inspiration comes from the Guggenheim Museum in New York, which complements the most characteristic design elements of this museum. ‘Mr. Franz Linder said at the scene that the inspiration came from the architectural limited edition watch. The exquisite outline of the case is modeled after the most iconic ring-shaped design of the Guggenheim Museum in New York, while the dial design is similar to its exquisite glass dome. The rounded curves and sandblasted dial of the new limited edition It not only inherits the shape and interior design of the building, but also highlights the extremely dynamic and dynamic city characteristics of New York, constantly reminding us to live in the present moment and to taste the beauty of the moment in the walk of time.
Inspired by Architecture
Stainless steel material / Caliber 80 Si automatic winding movement / hour, minute, second, date display / sapphire crystal, transparent bottom cover / waterproof 50 meters / table diameter 40mm / limited to 500 pieces